As we continue dishing out primers and introductions to the major components of Internet Marketing, please allow us to share with you our two cents in doing Web Copywriting.
Perhaps the biggest guiding principle when it comes to writing for the web is user compatibility “ internet-savvy people would rarely read through a website’s content in the same way that they read books or printed articles. The general perception/observation around is that Internet users would only scan a copy, look for any word that would make them feel that they need or have to know more what is written about, then jump off to another website when the copy fails to create that interest.
Having said the above, we have put together a list of Do’s and Dont’s that we feel will be of tremendous help to writers out there in preparing their keyboards to catch their fingers a million times.

1. Brand your subject well. Writing web content may require you to satisfy two sets of customers: the client and the consumer. Before you type your first letter, it is best that you are already familiar with your subject’s personality, marketing strength, and voice.
2. Know what you’re writing and why you are writing for it. Writing for the web isn’t only about knowing how to write well. Being a writer also demands for you to be capable of quickly picking things up rather than just being good at writing. Don’t be stubborn about your style. When you’re optimizing a copy, don’t write as if your article is going to be published on Vogue or GQ.
3. Strive for uniqueness. Take time in building the content. Try to start new whenever you write even if it feels like you’ve been doing the same thing forever. Going back to the first tip, reading through your marketing inputs over and over can help you turn that invisible light bulb on “ resulting to fresh-looking and unique-sounding copies each and every time.
4. Content clarity. Write as if you’re targeting a person who does not have any inkling about your subject. Develop your copy in a manner that will be understood by just about anyone who might stumble upon the site you’re working on/with. Be succinct and be concise. A message that can be conveyed across with a single line doesn’t have to drone for five long ones.
5. The psychological word library. Especially for a project that includes a handful of clients all thriving on the same industry, there will be a tendency for your copies to mirror each other in word variation, style, and sentence length. Don’t allow yourself to cultivate a word library inside your mind “that will make your copies hardly original. The synonyms tip on Word was put there for a reason.
6. Satisfaction. Do not satisfy only yourself when writing. You’d be amazed at how people will actually react to your copy regardless if you worked long hours in building it. It is also noble to do layman’s terminology beyond jargons; not all people will know the meaning of “edifices” or “heuristics” just because you do.
Writing on and for the Web isn’t that hard; you just need to set your goals and not veer away from them once you do.