As we continue to count the effective ways to increase your websites conversion rate, we arrive at some of the most neglected despite their being the most significant. Here are tips seven to twelve that can allow you to increase your sales all with the same number of traffic.

7. Be strategic with your affiliates. Just like in the business of real estate, location is key. Affiliate Marketing pertains to the partnership between two online businesses where one is promoted on the others platform while the “land owner receives a reward for the traffic his site generates for the advertiser. You need to seek out affiliates and thoroughly strategize/decide on which ones you would want to be advertised.

Topical relationships between websites are critical in choosing your affiliate partner. When you present yourself on a site related to your business, you can expect more traffic and perhaps even sales leads to result from it.

8. Do Offline Marketing. The hype created on Internet Marketing by Internet Marketers tends to make people overlook the equal selling potential of Offline Marketing. One good starting point is including your website address on your email signature. If your business involves delivery, Offline Marketing can also be as easy as printing out your site URL on the shipping box and the packing material itself. The possibilities are endless!

On a related note, it is understandable that your creativity in Offline Marketing may carry over to the creation of your company name. If you decide to be cute with your brand such as naming your company Flowers 4 U, you might want to consider registering or buying Flowers For You as well. Theres no stickier situation than discovering that your company has a name rival; worse when you realize that theres nothing you can do about it.

9. Connect intimately with your customers. Believe it or not, customers do examine your About Us page. They know, of course, that they wont necessarily see anything suspicious or smell anything fishy about the business owner on that page, but then for some reason it provides them with a sense of security. And sometimes, they literally play it by ear i.e., by listening to the confidence in your copys tonality. This is why it’s essential for you to emphasize your third party partnerships (e.g., security and data encryption) on your website. If your goal is increasing your websites conversion rate, its important to establish a personal relationship with your customers.

A few sure fire ways to build that relationship is the integration of an About Us page, a blog or forum/community page where customers can talk to other customers, a contact option where you guarantee speedy response times, and by setting up periodic promotional email blasts especially for those who have already purchased from you before.

10. Keep your visitors from clicking the back or close button. Similar to tip number five but a bit different in execution. When the road to the completion of your desired transaction has finally been meticulously designed, you can then include a map of that process for customers to look at as they go along. By providing this map, they know exactly what they will be doing next and how it will be done. This tip is more of a warning because if your customers get lost in the process, they will simply hit the back or close buttons as an instinct to escape the transactions perplexity.

11. Make sure they keep coming back. Closing a sale can be associated to the saying, When a door closes, a window opens. Providing your customers with a user-friendly process in obtaining their purchase will convert them into promoters, free of charge. On this day and age when its all about Search Engine Optimization, Usability, and all that technical schmanzy, word-of-mouth remains as powerful a marketing tool as it did decades ago.

You can also inspire repeat business through a Loyalty/Rewards Programme, tie-up freebies/discounts, and money-back guarantees.

12. Learn how to generate and use your statistics. This is arguably the commandment of all the commandments we have just dished out in increasing your online conversion rate. There is nothing to manage if you do not know how to measure.

Measuring your performance metrics lets you know where you stand. Your numbers can tell you how much more effort you need to exert, which areas to improve on the conversion process, and basically how your online business is doing. You can also utilize website performance trackers available on the Web that provide valuable insight on the profile of your visitors, how they find you and where exactly they land on your site, and the page/s they most like and dislike. Arming yourself with these information will certainly be crucial in optimizing your conversion rate.

With all that said, its time to convert your traffic into Cash.