Author Archive

Writing for the Web



As we continue dishing out primers and introductions to the major components of Internet Marketing, please allow us to share with you our two cents in doing Web Copywriting.
Perhaps the biggest guiding principle when it comes to writing for the web is user compatibility “ internet-savvy people would rarely read through a website’s content in [...]

Social Media Marketing. Excuse Me, What?



Even if it sounds a little tricky, the term Social Media Marketing (SMM) or Social Media Optimization “ to a certain degree “ is self-explanatory. SMM gives you easy opportunities to create links back to your site/s, inspire more traffic, and invite clicks or interaction from other people. Ultimately, it helps reinforce the purpose of [...]

Search Engine Marketing Primer



Welcome to SEMLaguna!
We will share our Search Engine Marketing knowledge with you through the experiments and tests that we do – regardless if they are met with success or not. To get things started, we have prepared a Primer for your intellectual consumption; to perhaps ready you for the articles ahead.
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Search Engine Marketing (SEM) is [...]