Author Archive

The 12 Commandments When Effectively Increasing your Website’s Conversion Rate (1st of 2 Parts)



Conversion as a term is appropriate for business websites that desire a completed action to be accomplished by its visitors. These websites have a typical purpose: sell. Whether it is a product, a service or even an experience being offered, closing a sale is the fundamental goal.
The context of conversion differs a little between those [...]

Why Flash Cant Give You SEO Advantages in a flash



It has been a long-running argument whether or not Flash is feasible to use on websites. While it provides glitz and glamour to web pages, so to speak, it can defeat SEO purposes because 1.) it will take dial up or modem users forever to load even a single all-Flash page, 2.) Flash content is [...]

The Future of SEO Copywriting?



Close your eyes. Lets dream.
In this dream, we jump twenty years into the future. We see food that are molecularly decompressed and re-hydrated with a single drop of water, skyscrapers reaching over two hundred floors or gigantic structures housing an entire city, and cars that not only already run on a cheap type of gas, [...]

Which One Do I Do? SEO vs. PPC



It is already a popular fact that Organic Listings get more click-throughs than Pay-Per-Click Advertising “ Internet users dont usually prefer to utilize the Sponsored Listings for their search needs. While reports say that the click-through rate on Natural Search Results go up to as high as 70%, JupiterResearch says that a whopping 87% of [...]

How Businesses Can Benefit from SEO



There is no doubting the convenience that the Internet brings to audiences from around the globe. Almost every type of business now thrives on the web: from health to travel to flights, fashion, credit, hobbies, news/media, mortgage, home/living, outsourcing, classifieds, and much, much more. For all these businesses, however, there is a common ultimate need: [...]