Internet Marketing comprises of various disciplines that can all only be acquired with ample time. As such, we at SEM Laguna present to you our unified experiences for a more comprehensive look at this rapidly growing industry.

Ed (Founder) has been in the field of Internet Marketing for a cumulative total of 4 years. His status now as Lead for Search Engine Marketing at DirectWithHotels Ltd. began as far back as his time in college where he took up Information Technology.

Not wanting to leave the world of Education yet, Ed continued after graduating by becoming a teacher at one of the country’s leading provincial academic institutions “ Maquiling School Inc. at the University of the Philippines, Los Baños, Laguna. He taught primary and secondary curriculum students to develop proficiency with MS Office, Turbo Pascal, HTML, JavaScript, and Turbo C apart from coaching a winning academic team at the same time.

Finally deciding to immerse himself in the corporate world, Ed joined FilWeb Systems Technology initially as a Web Designer. During his tenure at the said company, however, Search Engine Optimization/Marketing captured his interest “ and he has not let up since. He strived to cultivate his knowledge in the field with continuous efforts to learn inspired by an infinite curiosity for the industry as a whole.

Today, Ed spends his time maintaining over 200 websites that are oriented with various products and services available via the Internet. His grasp with Website Design and intuition with SEO/M has collectively trained him to grow into a total Internet Marketing expert able to drive results and deliver success with any campaign he touches.

When he has free time, Ed engages himself in competitive activities such as Judo, Muay Thai and Airsoft. His more laid-back hobbies include playing on the PSP and watching his favorite TV show via DVD.

Raymond (Co-founder) proves that learning on your own is never impossible.

Fueled only by a genuine admiration for the English language, he took up Communication Arts and dreamed of becoming a traditional tri-media marketing entity. Little did he know, however, that the saying You may not exactly follow what you took up in college when you finally start working” could never hold more true.

Raymond’s professional career commenced with a position in the local government. It was by any standards a great job – good pay, wonderful colleagues, and a comfortable working environment “ until he started yearning for bigger challenges.

He was no sooner then undertaking new responsibilities in the fields of banking and customer service. These additional experiences finally led him to the doors of Six Continents Reservations, Philippines; the reservation center of InterContinental Hotels Group within the Asian region. There, Raymond worked as part of the eMasters/eCommerce team caring for reservations, website problems/user experience, and product management for both guests and hoteliers alike. He was able to sieze and maximize every opportunity to delve into the labyrinths of the global hospitality industry and eventually concluded that he has discovered his career niche.

At present, Raymond fulfills the role of a content writer at DirectWithHotels Ltd. He co-creates SEM Laguna with Ed to give the resource site a voice. In the process, he will also be contributing valuable insights in building killer content that both promotes the product properly to customers and satisfies the client with meticulously conceptualized branding.